Category: Content Strategy
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iBeacons, adding context to our real world experiences
I’m quoted in Julio Ojeda-Zapata’s Pioneer Press story on iBeacons: Remember those helpful humanoids from ‘Minority Report’? They’re almost here … Staffers at Weber Shandwick, the PR agency known for geeky experimentation with exotic tech such as Google Glass, have just begun to explore iBeacon\’s possibilities. “This could be a…
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More examples of anti-consumerism advertising selling consumerism
In the spirit of my post on How advertising turned anti-consumerism into a weapon, you have to check out what Burger King is doing with preroll ads. Everybody hates preroll ads, so they did 64 preroll ads about how bad preroll ads are: Burger King has a Counterintuitive Solution to…
GREG SWAN 