iBeacons, adding context to our real world experiences

Estimote iBeacons

I’m quoted in Julio Ojeda-Zapata’s Pioneer Press story on iBeacons: Remember those helpful humanoids from ‘Minority Report’? They’re almost here

Staffers at Weber Shandwick, the PR agency known for geeky experimentation with exotic tech such as Google Glass, have just begun to explore iBeacon\’s possibilities.

“This could be a trend that is important in the long run,” said Greg Swan, a Twin Cities-based Weber Shandwick senior vice president of digital strategy. “It might not be iBeacon (itself), but contextual experiences with data being delivered to you have a prominent future.”

Read the whole story here.