I’m quoted in Julio Ojeda-Zapata’s Pioneer Press story on iBeacons: Remember those helpful humanoids from ‘Minority Report’? They’re almost here …
Staffers at Weber Shandwick, the PR agency known for geeky experimentation with exotic tech such as Google Glass, have just begun to explore iBeacon\’s possibilities.
“This could be a trend that is important in the long run,” said Greg Swan, a Twin Cities-based Weber Shandwick senior vice president of digital strategy. “It might not be iBeacon (itself), but contextual experiences with data being delivered to you have a prominent future.”
Read the whole story here.