About Greg

GREG SWAN

Pioneering the Future of Modern Creativity

greg@gregswan.net
+1-612-845-1020

Greg Swan is a nationally-recognized thought-leader, strategist, and creative leader who blends experience with emerging technology, earned engagement, and social media for Fortune 500 brands.

As Fallon’s Head of Creative Innovation, Greg Swan builds “never been done before” programs rooted in consumer culture for brands like Arby’s, Anheuser-Busch, Facebook, Hotwire, H&R Block, and more.

At LA-based start-up Brainjolt via SWAN, LLC., Greg offers strategic advisory counsel on viral media engagement strategies and talent-building for the growing publisher and Blue Kazoo, the hottest new puzzle company in the U.S.

At previous roles with space150, McCann and Weber Shandwick, Greg led campaigns for brands like Nike, Verizon, State Farm, The Coca-Cola Company, US Army, Jack Links, and Buffalo Wild Wings.

Greg coined the viral term “#Snowmageddon,” tweeted as the voice of Punxsutawney Phil for five years, and invented Faxbook, the world’s first fax-based social network. His teams helped Arby’s trend on TikTok, built the social strategy for Nike Sportswear and the U.S. Army, launched the first Snapchat from outer space, the first Facebook 360º Super Bowl spot, the first tweet from the International Space Station, and introduced Snapchat Spectacles to pro sports.

As a futurist, technologist, and national conference speaker, Greg is always looking for ways to take a more active role in defining and shaping the industry. This includes his role on the South by Southwest Advisory Board, 4A’s Social Media Committee, and more.

Greg was named to PR Week’s 40 Under 40, Minneapolis-St. Paul’s Business Journal’s 40 Under 40, and Social Media Professional of the Year by PR News.

His teams’ work has received multiple accolades and industry awards, including a Cannes Lion, The Effies, The ADDY Awards, The Webby Awards, The Shorty Awards, IABC Bronze Quills, PR Week Awards, Silver SABRE Awards, PRSA Silver Anvils, PR News Platinum Awards, AICP, and more.

Greg is a frequent presenter at both large and small events, presenting real-life thought-leadership, strategies and applications of next-generation marketing and public relations.

EXPERTISE IN:
  • Strategic Communications
  • Creative & Creative Strategy
  • Digital & Social Media Strategy
  • Content Strategy
  • Public Relations
  • Integrated Communications Planning
  • Emerging Media & Technology
  • Crisis
  • Training & Workshops

THOUGHT LEADERSHIP:
  • Social Signals: Greg’s Weekly Newsletter –  Sign up for Greg’s weekly email covering creative trends, culture, social platforms, music, and more. Sign up here.
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