About Greg


Pioneering the Future of Modern Creativity


Greg is a senior marketing leader who blends experience with creative, digital and social advertising, content strategy, PR, and emerging technology for startups, Fortune 500 companies, and all sizes in between.

His teams helped Arby’s trend on TikTok, built the social strategy for the U.S. Army, launched the first Snapchat from outer space, the first Facebook 360º Super Bowl spot, the first tweet from the International Space Station, and introduced Snapchat Spectacles to pro sports.

As Chief Creative & Strategy Officer at The Social Lights, Greg leads crafts creative strategies for brands rooted in consumer insights, creative technology, PR, social media engagement, platforms and content strategy, and the cultures that knit them together.

At previous roles with Fallon, space150, McCann and Weber Shandwick, Greg led campaigns for brands like Nike, Verizon, State Farm, The Coca-Cola Company, US Army, Jack Links, and Buffalo Wild Wings.

As a futurist, technologist, and national conference speaker, Greg is always looking for ways to take a more active role in defining and shaping the industry. This includes his role on the South by Southwest Advisory Board, The Shorty Awards jury, 4A’s Social Media Committee, and more.

Greg was named to PR Week’s 40 Under 40, Minneapolis-St. Paul’s Business Journal’s 40 Under 40, and Social Media Professional of the Year by PR News.

His teams’ work has received multiple accolades and industry awards, including Cannes Lions, The Effies, The ADDY Awards, The Webby Awards, The Shorty Awards, IABC Bronze Quills, PR Week Awards, Silver SABRE Awards, PRSA Silver Anvils, PR News Platinum Awards, AICP, and more.

Greg is a frequent presenter at both large and small events, presenting real-life thought leadership, strategies, and applications of next-generation marketing, advertising, and public relations.

  • Creative & Creative Strategy
  • Digital & Social Media Strategy
  • Strategic Communications
  • Content Strategy
  • Public Relations
  • Integrated Communications Planning
  • Emerging Media & Technology
  • Crisis
  • Training & Workshops

  • Social Signals: Greg’s Weekly Newsletter –  Sign up for Greg’s weekly email covering creative trends, culture, social platforms, music, and more. Sign up here.