About Greg


Pioneering the future of Digital, Social, PR & Innovation


A thought leader on the ever-changing marketing landscape and how technology is impacting traditional strategy and execution, Greg uses his expertise, passion and experience to create game-changing marketing programs for some of the largest CPG, B2C, B2B and service industry clients in the world.

Gregs teams build engagement strategies for brands rooted in consumer habits, social networks, and the culture engine that knits them together. He is a nationally-recognized thought-leader, brand strategist and team leader who blends experience with emerging technology, earned engagement, and social media for Fortune 500 brands and start-ups.

Prior to Fallon, Greg has nearly 20 years of experience leading digital, social media and brand innovation for clients Nike, Jack Links, State Farm, and The Coca-Cola Company – with a focus on building first-ever social engagement programs with break-through power. He was named Social Media Professional of the Year by PR News, and he was listed on both PR Week and Minneapolis-St. Paul Business Journal’s 40 Under 40.

Greg is a frequent presenter at both large and small events, presenting real-life thought-leadership, strategies and applications of next-generation marketing and public relations.

  • Strategic Communications
  • Digital & Social Media Strategy
  • Creative
  • Content Strategy
  • Public Relations
  • Integrated Communications Planning
  • Crisis
  • Training & Workshops

  • SWAN of the Week Newsletter: An email from Greg every Friday that covers trends, culture, music, and more. Sign up here.
  • Social Pulse: a weekly round-up of digital, social, technology news and cultural trends. See past issues here.