Information is Beautiful author on What Makes A Good Data Visualization

See how, interestingly, if you combine information & function & visual form without story, you get “boring”. Something that looks good but isn’t that interesting. Similarly, if you combine visuals, information & story without considering functionality and your goal, you get something useless. Source: What Makes A Good Data Visualization? — Information is Beautiful

Read More Information is Beautiful author on What Makes A Good Data Visualization

Perspective on the short-sightedness of content marketing in digital

Provocative headline to drive clicks, but there is truth here that everyday advertising agencies just DO NOT UNDERSTAND. Simply put, content marketing doesn’t work because it needs two attributes to be successful, a long-term commitment and high-quality content. And both of these requirements have high demands in terms of time and effort. Because of this, […]

Read More Perspective on the short-sightedness of content marketing in digital