Information is Beautiful author on What Makes A Good Data Visualization

See how, interestingly, if you combine information & function & visual form without story, you get “boring”. Something that looks good but isn’t that interesting. Similarly, if you combine visuals, information & story without considering functionality and your goal, you get something useless. Source: What Makes A Good Data Visualization? — Information is Beautiful

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Perspective on the short-sightedness of content marketing in digital

Provocative headline to drive clicks, but there is truth here that everyday advertising agencies just DO NOT UNDERSTAND. Simply put, content marketing doesn’t work because it needs two attributes to be successful, a long-term commitment and high-quality content. And both of these requirements have high demands in terms of time and effort. Because of this, […]

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I’m quoted in Minnesota Business: 5 online best practices for businesses

“With the legacy social networks crossing the decade mark and prioritizing monetization over organic reach, it’s time for brands to reevaluate their approach to Always-On content. For example, “National Doughnut Day” shouldn’t be part of your content strategy this summer, unless your company sells donuts. Instead, audience insights, corporate priorities, time of year and publisher […]

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