How to Make the Most of LinkedIn
The LinkedIn feed can be an extremely high-quality content resource compared to Facebook and Twitter.
Read More How to Make the Most of LinkedInCategory: In the News
Getting Your Hands Dirty in a Fast-Changing Digital Age
Being a student isn’t part of the job in interactive marketing; it is the job.
Read More Getting Your Hands Dirty in a Fast-Changing Digital AgeHear Greg Swan on the Schmidt List Podcast
This week I was a guest on Kurt Schmidt’s Schmidt List podcast, where we talked about the current state of social media marketing, the unplugged culture, and how your work ethic as a leader is translated to your team.
Read More Hear Greg Swan on the Schmidt List PodcastI’m quoted on Mary Meeker’s Internet Trends Report
This week I was quoted in Dom Nicastro’s CMS Wire coverage of Mary Meeker’s 2019 Internet Trends Report. Now to the findings that matter for marketers. “I think one of the most powerful takeaways is the mobile time spent vs. advertising equivalency finally flattening out,” said Greg Swan, director of digital, social and innovation at advertising […]
Read More I’m quoted on Mary Meeker’s Internet Trends ReportMy pants are on BuzzFeed
Backstory: My kids had a snow day from school and I said “let’s make something go viral!” And we did! Those pants got picked up by BuzzFeed, IFL Science, BoredPanda, Distractify, Someecards, 22 Words, the front page of Imgur, and news pubs in Canada, Ireland, India, Spain, Japan, and Serbia!! Two kids think it’s hilarious. […]
Read More My pants are on BuzzFeedIn the News: Quoted in this Digiday Story about the First Facebook 3D Photos from Brands
This week I was quoted in Digiday about Facebook’s 3D Photos and the brands that have been the first to experiment with them, including two Fallon clients. Both companies discovered the experience thanks to ad agency Fallon, which counts Ritas as a client. Greg Swan, director of digital and social strategy the Minneapolis-based agency, said […]
Read More In the News: Quoted in this Digiday Story about the First Facebook 3D Photos from BrandsI’m quoted in this piece about Super Bowl marketing
This interview originally appeared at MIMA.org promoting a sweet event on the same subject… In your expert opinion, which Minnesota brand did the best job with their Super Bowl digital activation/campaign? Tell us why you chose them and what other marketers can learn from them? The Minnesota business community was extremely well represented at Super […]
Read More I’m quoted in this piece about Super Bowl marketing