Getting Your Hands Dirty in a Fast-Changing Digital Age

Being a student isn’t part of the job in interactive marketing; it is the job.

Hear Greg Swan on the Schmidt List Podcast

This week I was a guest on Kurt Schmidt’s Schmidt List podcast, where we talked about the current state of social media marketing, the unplugged culture, and how your work ethic as a leader is translated to your team.

I’m quoted on Mary Meeker’s Internet Trends Report

This week I was quoted in Dom Nicastro’s CMS Wire coverage of Mary Meeker’s 2019 Internet Trends Report. Now to the findings that matter for marketers. “I think one of the most powerful takeaways is the mobile time spent vs. advertising equivalency finally flattening out,” said Greg Swan, director of digital, social and innovation at advertising […]

My pants are on BuzzFeed

Backstory: My kids had a snow day from school and I said “let’s make something go viral!” And we did! Those pants got picked up by BuzzFeed, IFL Science, BoredPanda, Distractify, Someecards, 22 Words, the front page of Imgur, and news pubs in Canada, Ireland, India, Spain, Japan, and Serbia!! Two kids think it’s hilarious. […]

I’m quoted in this piece about Super Bowl marketing

This interview originally appeared at MIMA.org promoting a sweet event on the same subject… In your expert opinion, which Minnesota brand did the best job with their Super Bowl digital activation/campaign? Tell us why you chose them and what other marketers can learn from them? The Minnesota business community was extremely well represented at Super […]

My tweet is in this Mashable story about robot skiers

Eight robotics teams from South Korea’s research institutes, universities and a private company competed in a tournament called “Edge of Robot: Ski Robot Challenge.” The goal? Race robots down a ski slope without crashing and take home $10,000. HOT TAKE: Robot Olympics > Human Olympics. https://t.co/psq1xCQ0ma — Greg Swan (@gregswan) February 12, 2018