A brand replaced its social and search agency with AI and will never go back to humans

Last fall a lingerie retailer replaced its digital agency with an AI platform named “Albert”. The AI was tasked with identifying and then converting high-value audiences across paid search and social media marketing efforts. Albert then autonomously executed their digital marketing efforts using creative and KPIs provided by the brand. The result? This AI approach […]

Read More A brand replaced its social and search agency with AI and will never go back to humans

Good insights from Think with Google on the evolution of Micro Moments thanks to mobile and machine learning

As new smart devices continue to emerge and as consumers embrace new, more natural ways to interact with those devices (like voice commands), the micro-moment behaviors mobile kick-started will only multiply. And as data and machine learning become more sophisticated in enhancing everyday consumer experiences, the expectations for relevant, personalized, and assistive experiences will continue […]

Read More Good insights from Think with Google on the evolution of Micro Moments thanks to mobile and machine learning

How we brought Snapchat Spectacles to pro sports, starting with the MN Wild

(cross-posted from the space150 blog) Snap, Inc. debuted their new Spectacles in November 2016 and space150, a full-service digital agency with offices across the country, was one of the first agencies to snag a pair. While we shared our thoughts with the industry (Adweek, Digiday, Adweek), we saw an opportunity to bring their unique perspective to […]

Read More How we brought Snapchat Spectacles to pro sports, starting with the MN Wild