What is a trend, anyway?

Trends emerge when basic human needs bump up against external change to create (or unlock) new needs, wants & desires. Consumer trends are, at their heart, an essential part of uncovering innovation opportunities. Otherwise they’re just intellectual masturbation: diverting, pleasant and entertaining, but with little real purpose. Source: trendwatching.com’s October 2013 Trend Briefing “CONSUMER TREND […]

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