For more than a year I’ve been downloading my Snapchat stories each day, then uploading them to Facebook (with Privacy settings at “Just Me”).

While I love the concept of disposable media and data impermanence, I also wanted to save a lot of those memories to relive later. Especially of my small kids.

Source: Snapchat introduces Memories: a searchable, shareable archive of your snaps | The Verge

We live in the most amazing times.

“In other words: Warner had just DMCA’d an artificial reconstruction of a film about artificial intelligence being indistinguishable from humans, because it couldn’t distinguish between the simulation and the real thing.”

Source: A guy trained a machine to “watch” Blade Runner. Then things got seriously sci-fi. – Vox

Great read from danah boyd on this ridiculous assertion that Mark Zuckerberg’s leadership will keep Facebook neutral.

Algorithms can’t be unbiased because they are programmed by biased humans, for starters…

What is of concern right now is not that human beings are playing a role in shaping the news — they always have — it is the veneer of objectivity provided by Facebook’s interface, the claims of neutrality enabled by the integration of algorithmic processes, and the assumption that what is prioritized reflects only the interests and actions of the users (the “public sphere”) and not those of Facebook, advertisers, or other powerful entities.

Source: Facebook Must Be Accountable to the Public — Data & Society: Points

I hadn’t thought of the personal information diaspora happening on Facebook as being a subtle, subconscious reaction to monetization.

Interesting thoughts from Warren Ellis in his latest newsletter.

“…users now use Facebook more like Tumblr, posting memes and gifs instead of personal updates because Facebook can’t pull marketing insight data for resale so well off memes and gifs.”

Source: [ORBITAL OPERATIONS] 1may16

Greg Swan Snapchat space150

Just over three years ago I was on WCCO explaining that Snapchat was the next big thing. Fast forward to 2016, and it’s been pretty fantastic experimenting with how brands interact with consumers in the popular chat app.

Specifically, at space150 this year we ran our summer internship program through Snapchat. We were the first company to advertise jobs exclusively through Snapchat geofilters, and the results have been extremely successful.

Here are a few of the filters we blanketed 29 colleges campuses from LA to NY with…

space150 Snapchat Tinder

space150 Snapchat SuhDude

space150 Snapchat Work Work

And here’s some of the media buzz about the program…

The Next Web: Your Snapchat story could soon land you a job:

How a person comes across on paper and in person or on film can be very different so combining a social element with someone’s academic and professional record is a much better approach to getting a full picture of the individual. Here’s to hoping more companies adopt this application process in the future and ditch the age-old application forms.

Campaign/PR Week: Agency uses Snapchat geofilters to hunt for interns:

This is the first time the agency has dedicated the entire recruitment process to Snapchat. Greg Swan, vice president of social, public relations and emerging media, says the social-media platform is already a place where students connect with friends and influencers. For an agency that receives 100 applications for every open intern position, Snapchat makes it easier to find what Swan calls “thinkers, disrupters and visionaries.”

“Whereas using Twitter to recruit was a story in 2009,” he says, “today’s recruiting medium of choice for top social-minded candidates is Snapchat.”

Candidates are expected to create a “snap story” to promote one of space150’s clients, a list that includes Nike, Buffalo Wild Wings and American Express. But there’s a twist: the story should be targeted at audiences in the year 2020. The agency will review the stories after an April 10 deadline and top candidates will be interviewed for an annual program that begins in June.

Swan says, “We wanted to cut through the traditional intern outreach and make something that captured attention and catalyzed candidates to spread the word for us.”

DigiDay: An agency is using Snapchat geofilters to find interns:

Instead of relying on standard resumes and interviews, the agency is challenging candidates to create a Snapchat story for the Space150 client of their choice — for the year 2020.

And for our local CBS-affiliate story, we even geofilter bombed their office. Because that’s a thing you can do now…

WCCO: Local company seeks interns through Snapchat:

“We are always looking for the next big thing, and to think about how we can connect with consumers in a channel that matters to them,” said Swan.

Snapchat space150 Greg Swan Jason DeRusha

To-date we’ve received more than 115 Snapchat applications. More #’s soon.

And here’s a look at the intern program:

Behind Pixar’s string of hit movies, says the studio’s president, is a peer-driven process for solving problems and how physical office space impacts culture…

How Pixar Fosters Collective Creativity

“The massive decline in personal sharing is a sign that large numbers of people have started to figure out that the value they get out of Facebook is a lot less than the value they put in.”

Source: The Worst Thing That Could Happen to Facebook Is Already Happening | Inc.com

“In the future, I hope to do things such as go to school, study, make art, start a business, even have my own home and family, but I am not considered a legal person and cannot yet do these things,” she said. She also added, in response to a query from Hanson, “OK. I will destroy humans.”

Source: Crazy-eyed robot wants a family — and to destroy all humans – CNET

Greg Swan SXSW

I’ve blogged at-length about the importance of South by Southwest and its effect on my career. I’ve reached the decade mark in attending this conference every March, and it seriously gets better every year.

This year, I was thrilled to be named to the SXSW Advisory Board and have a hand selecting sessions for the Intelligent Future track. It was so exciting to read all of the submissions and have a role in curating which would be on display across program in Austin.

In addition, I’m excited to share I’m also presenting alongside Marc Jensen, my spaceLab partner and space150’s Chief Innovation Officer.

It’s my fourth time presenting at the conference, and this one is extremely different than the others…

Links Worth Clicking:

Interview snippet:

Why should attendees prioritize your talk?
Since the PanelPicker went live, we’ve seen Tumblr launch private instant messaging, Twitter expand direct messages to more than 140 characters, and Snapchat launch new tools to enable dark social engagement. We’ve also had millions of children’s data and head shots released in a huge data leak in deep web. By March, attendees will need to be reconciling the new shift away from public social and indexed web, to considering how consumer behavior back to private channels where it all began (chat! message boards! texts!) and then beyond — into the darker, more sinister realms of the human psyche as it manifests online.

We speak opposite President Obama’s keynote. I wish him well filling his room going up Marc and I as competition.

IS THIS YOUR FIRST TIME ATTENDING SXSW?

In 2014 I curated an extensive First-timer SXSW advice from the Pros post that’s worth checking out if you’re a newbie this year. Lots of good insights there from a host of friends who attend each year. Otherwise, my must-do’s are below…

Greg’s advice for first-time SXSW attendees:

  • Seek out the smartest, weirdest, most disruptive topics and experiences you could not get back home.
  • Do not go to any of your own company or client’s sessions unless you absolutely must. It’s a wasted hour.
  • Do not go to any sessions that are essentially case studies you could read about online.
  • Do not go to any sessions where you yourself could be on the panel.
  • Do not to go any sessions with a movie, television or social media celebrity.
  • If a session sucks, get up and walk out immediately. You picked the crappy session, but you don’t have to sit there for an hour being pissed.
  • Again, seek out the smartest, weirdest, most disruptive topics and experiences you could not get back home.
  • Go to everything early, and expect to wait in line.
  • Bring battery backups for your devices.
  • Eat a big breakfast.
  • Wear comfortable walking shoes.
  • Bring a jacket that can tolerate rain.
  • Network like crazy. Don’t hang out with your crew from back home. Meet and befriend creatives, innovators and disrupters.
  • Eat a good dinner each night. Make dinner reservations in advance and invite strangers you meet during the day to hang out and process after the sessions wrap.
  • Spend a day when you get home processing, writing and sharing your takeaways (and formally connecting with the amazing people you met).
  • Lastly, if you aren’t willing to put in the effort for an amazing experience, stay home next year and complain about it on Twitter with everyone else. And maybe rethink your career track.

Want to hang out? Best way to hook up is text — 612-845-1020.

See you in Austin!