Not only did I get to hang out with a number of cool folks from Magic Leap (the mysterious augmented reality/mixed reality/hologram visor maker) at Future of Storytelling last week, we now see they have  applied for a patent on “Virtual or augmented reality headsets having adjustable interpupillary distance.”



It’s way sleeker than Microsoft Hololens, although won’t have an onboard computer, so can be.

Source: Magic Leap Says Dev Milestones Met, Patent Shows Sleek Form Factor

Google says this isn’t for consumer release, but they are hot on the heels of Microsoft’s Hololens and Magic Leap in augmented reality/mixed reality visors….

“Google’s invention focuses on a system for providing a virtual reality (VR) space or headset that has the ability to interact with an Android smartphone for game play and other needed controls. The mobile computing device can be configured to execute a VR application, and provide content for display on the screen of the VR headset in the VR space.”

“The VR headset can further include a position detection device configured to determine a position of the mobile computing device. The position detection device can be a camera.”

Source: Google is working on a mixed reality headset, a new patent reveals

(cross-posted from space150’s blog)

Dating back to 2010 and our Forever 21 AR Billboard in Times Square, we’ve been excited about the prospect of augmented reality (AR) for space150 clients. At that time, we had to hack together military facial recognition software to bridge the physical-to-digital divide. But today, PokemonGo has helped bring AR utility to the masses — unlocking the digital layer on the physical world through a lens like your phone.


The first generation of augmented reality (AR) visors is coming to a face near you. Although not quite ready for mainstream applications, we’re starting to see some entertaining experiences drop for AR consumers.

For example, this is a short video we made this week using HoloFriends new app, The Floor is Lava and our Microsoft Hololens.

It’s a reimaginging of a game we all played as kids:

Last week, our spaceLab team spent time with the Meta 2 team and some hands-on workshop time with Lorraine Bardeen, who leads strategy and partnerships for Microsoft HoloLens at the Future of Storytelling Summit.

Our discussions with these technology leaders focused less on the limitations of the technology today (limited field of view, cost, battery life vs. tethers) and more on the possibilities of storytelling using mixed reality tools like AR visors.

Imagine mapping your living room by simply looking around, then watching as your walls are painted, furniture is reupholstered, spiders crawl out of your windows, and a hologram police chief sits on your own couch and briefs you on a murder case you need to solve. This already exists.

AR visors and holograms offer yet another tool for immersive storytelling in our toolbox for brands. What will you make?

Interested in discussing how AR could work for your brand? Hit me up -> spacelab (at) space150 (dot) com.

(cross-posted from space150’s blog)

We’ve been building virtual reality (VR) experiences for two years now — starting with the Victory Motorcycle VR ride to Sturgis — and most recently with two different experiences we debuted at NY events (more on those soon!).

VR is coming of age. In fact, according to Gartner’s Hype Cycle, VR is coming out of the “Trough of Disillusionment” and into the “Slope of Enlightenment.”

Many of us in the business are addicted to giving people “VR Face” — better known as the look of childlike wonder, mouth agape, that is usually a result of someone’s first time experiencing true virtual


The latest Samsung Gear VR commercial utilizes this human truth well:

With the low-cost of the Playstation VR sure to make it a holiday wish list favorite, we’re going to see more and more of these cheesy, grinning faces in our future.


The following predictions were made by Ray Kurzweil in his book The Singularity Is Near.

Kurzweil’s book Spiritual Machines significantly impacted my life and changed my career trajectory…

Ray Kurzweil predictions

Source: The dawn of the singularity, a visual timeline of Ray Kurzweil’s predictions | KurzweilAI

I did three interviews about Pokemon Go this summer, and in each interview I talked at-length about the “Black Swan” moment that was occurring with augmented reality’s (AR) rapid adoption and awareness.

None of those quotes made it into the coverage, which honestly kind of bummed me out.

However, we’re already seeing Pokemon Go’s impact on the acceptance and excitement about a digital layer atop the real world (aka mixed reality) become rationalized in hindsight — as if this was an expected adoption by the mainstream.

So it’s no surprise that Tim Cook — maker of the super computer in each of our pockets that can pull that digital layer atop the world wherever we go — is bullish for AR and what’s next.

PREDICTION: We’re going to see publishers and brands start building AR layers into their mobile apps yet in 2016. Then in 2017 this trend is going to be so overblown and undervalued (although hitting even more of the mainstream than Pokemon) that there will be a constriction of use with occasionaly sparks of genius utility and creativity. By Q3 2017 — a year from today — a handful of perfectly placed solutions will finally demonstrate the full breadth (and limits) of AR in marketing, utility and culture.


Augmented reality — games and applications that impose digital imagery over real-life video — has exploded onto the consumer tech scene in recent months, most notably with this summer’s hit mobile video game Pokémon Go, which overlays the game’s characters onto images taken in real time from the camera on the player’s phone.

It stands in contrast to virtual reality, which often employs a special headset and only digital imagery, which does not depend on the environment around the user. Virtual reality has been championed by news companies like ABC News and The New York Times, who have used it to tell immersive stories in ways not available in traditional media.

While Pokémon Go and other AR apps are currently available for Apple’s iPhone, Apple itself has not yet produced any of its own AR or VR products.

Source: Exclusive: Why Apple CEO Tim Cook Prefers Augmented Reality Over Virtual Reality – ABC News

Down is up and up is down….

Eyeo GmbH, the company that makes the popular Adblock Plus software, will today start selling the very thing many of its users hate — advertisements.


If you want to know what’s next, there are two things to always pay attention to — patents and art…

Today, a patent has been awarded to Apple for a “Head-Mounted Display Apparatus For Retaining A Portable Electronic Device With Display.”

Source: Apple Awarded Patent For Wireless VR HMD That Works With The iPhone

“The strongest force propelling human progress has been the swift advance and wide diffusion of technology.” — The Economist

Source: Eleven Reasons To Be Excited About The Future of Technology – Medium

Technology is strongest force propelling human progress

Eleven Reasons To Be Excited About The Future of Technology