Scott Galloway is asking CMOs and CEOs 2-3 times a week, “What are the most likely scenarios that would result in a tripling of value in half a decade, and how might that impact capital allocation?” and then works backward to see how those scenarios would shake out. He then lists out their answers/approaches by […]
Read More L2’s insights on what CMOs and CEOs are planning for the next 5 yearsGreat comedians like Mitch Hedberg make us feel as though we’re hearing something we’ve known for eternity, yet also experiencing for the first time — revealing obvious truths in surprising ways. Every brand or product has multiple truths. One of those will be surprising. When you find a surprising truth, people can’t just file it […]
Read More 70% of people laughing at your joke means that you’re crushing itIf you haven’t bought an Echo or Google Home yet, I’m sorry but you’re an abject failure of a 2017 marketer. And I don’t mean “have you tried Alexa at the store or your friend’s house?” I mean, “have you bought an Echo, lived with Alexa listening to you, forgot you had an Echo, left […]
Read More The 5th Family Member and “Alexa, How Can We Kill Brands?”Good reminder from Dave Knox… While the largest companies were trying to figure out how to use digital as a new advertising tool, a new generation of companies and brands was being started by entrepreneurs that viewed digital as a business model that would give them an advantage versus the scale and budgets of their […]
Read More Adweek: The New Ways Established Brands Do Battle With StartupsDown is up and up is down…. Eyeo GmbH, the company that makes the popular Adblock Plus software, will today start selling the very thing many of its users hate — advertisements. Source:
Read More WTF — Adblock Plus finds the end-game of its business model: Selling adsWe speak often with our clients about leading with their brand and ‘Reasons To Care.’ Here’s the latest in doing just that, from REI: http://optoutside.rei.com/ This is more than a PR stunt, because the campaign follows their ethos closely and they are investing real money in making it happen. Lots of praise today. With that […]
Read More REI goes all in on opting outGawker got its feelings hurt that it hurt Coke’s feelings and that, in turn, hurt consumers’ feelings. I don’t entirely agree with the premise of the outrage, but it’s a passionate argument held by many that is worth paying attention to. In the era where IRM (“influencer relationship management”) is a thing, and social advertising, […]
Read More Gawker: Brands Are Not Your Friends
