Category: Armchair Marketing
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Budweiser’s Tweet-Powered Knitbot Campaign, another great example of social media participation unlocking IRL experiences
Social media participation campaigns that trigger a real-world outcome are extremely compelling in world of disposal likes, retweets and video views. Although it’s downright impossible to connect wearing a holiday sweater with being a designated driver, this new phygital campaign from Budweiser (client) is the latest real-world extension of social…
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More examples of anti-consumerism advertising selling consumerism
In the spirit of my post on How advertising turned anti-consumerism into a weapon, you have to check out what Burger King is doing with preroll ads. Everybody hates preroll ads, so they did 64 preroll ads about how bad preroll ads are: Burger King has a Counterintuitive Solution to…
GREG SWAN 