Category: Marketing Tips
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Digital Music News: 78% Of Millennials Would Rather Spend Money On Experiences Than Things
Digital Music News has a great analysis of the emerging CPG crisis driven by the fact that many millenials are content without a car, home or status products. Rather, new Harris survey data shows this audience group would rather spend their expendable income on “experiences.” Specifically, 82 percent of the…
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Tom Fishburne on Sponsored Posts
Related: “If you talked to people the way advertising talked to people, they’d punch you in the face.” – Hugh MacLeod “Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and…
GREG SWAN 