Adweek: Jerry Seinfeld Gets Brutally Honest About Advertising in This Hilarious Speech at the Clios

“I love advertising because I love lying… I just want to enjoy the commercial…. We know the product is going to stink. We know that because we live in the world, and we know that everything stinks. We all believe, ‘Hey, maybe this one won’t stink.’ We are a hopeful species. Stupid but hopeful. But […]

Read More Adweek: Jerry Seinfeld Gets Brutally Honest About Advertising in This Hilarious Speech at the Clios

Digital Music News: 78% Of Millennials Would Rather Spend Money On Experiences Than Things

Digital Music News has a great analysis of the emerging CPG crisis driven by the fact that many millenials are content without a car, home or status products. Rather, new Harris survey data shows this audience group would rather spend their expendable income on “experiences.” Specifically, 82 percent of the participants in the survey indicated […]

Read More Digital Music News: 78% Of Millennials Would Rather Spend Money On Experiences Than Things

Tom Fishburne on Sponsored Posts

Related: “If you talked to people the way advertising talked to people, they’d punch you in the face.” – Hugh MacLeod “Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each […]

Read More Tom Fishburne on Sponsored Posts

Top 5 Takeaways From SXSW V2V and my favorite quotes from the conference

More than 1500 innovators, entrepreneurs, developers, engineers, angel investors and a handful of marketers descended on Las Vegas last week for SXSW V2V (visionary to visionary, or voice to voice, or voice to visionary, or visionaries to Vegas), bringing together creative people from all sectors to learn, think and network. After six years attending SXSW […]

Read More Top 5 Takeaways From SXSW V2V and my favorite quotes from the conference