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“I love advertising because I love lying…
I just want to enjoy the commercial….
We know the product is going to stink. We know that because we live in the world, and we know that everything stinks. We all believe, ‘Hey, maybe this one won’t stink.’
We are a hopeful species. Stupid but hopeful.
But we’re happy in that moment between the commercial and the purchase.
And I think spending your life trying to dupe innocent people out of hard-won earnings to buy useless, low-quality, misrepresented items and services is an excellent use of your energy.”
–Jerry Seinfeld, 55th Clio Awards
Digital Music News has a great analysis of the emerging CPG crisis driven by the fact that many millenials are content without a car, home or status products.
Rather, new Harris survey data shows this audience group would rather spend their expendable income on “experiences.”
Specifically, 82 percent of the participants in the survey indicated they had attended a live event in the past year, and 72 percent said they would increase their spending on experiences in the coming year.
Big implications here.
“If you talked to people the way advertising talked to people, they’d punch you in the face.” – Hugh MacLeod
“Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match.” – Gary Vaynerchuk