Digital Music News has a great analysis of the emerging CPG crisis driven by the fact that many millenials are content without a car, home or status products.
Rather, new Harris survey data shows this audience group would rather spend their expendable income on “experiences.”
Specifically, 82 percent of the participants in the survey indicated they had attended a live event in the past year, and 72 percent said they would increase their spending on experiences in the coming year.
Big implications here.
78% Of Millennials Would Rather Spend Money On Experiences Than Things – Digital Music News.