Category: Grassroots Marketing

• Digital Reputation Management Grassroots Marketing In the News Marketing Tips

  I’ve been MiNterviewed

  Lee Odden over at TopRank sent me some future of marketing and PR questions, and I answered the heck out of them, including comments on online reputation management, social media measurement, tips for getting started with listening/ engagement strategies and more. Read the whole thing here.

  December 16, 2009
• Grassroots Marketing

  New York Times Special Edition Hoax is Grassroots Success Story

  Not that I agree with the content, but this is a phenomenal example of grassroots in action. FOR IMMEDIATE RELEASE SPECIAL TIMES EDITION BLANKETS U.S. CITIES, PROCLAIMS END TO WAR Early this morning, commuters nationwide were delighted to find out that while they were sleeping, the wars in Iraq and…

  November 12, 2008