Our water heater flooded our basement last night, and I specifically didn’t tweet about it. Then I thought about how The Circle would say I have an obligation to share that this life event happened. Then it turned out to be a simple fix of the furnace drainage line – not the water heater. And then I thought about how The Circle would say I should share that lesson for someone else who is having water heater issues.

And I didn’t tweet anything, because I know Timehop will make me relive any bitching on the internet on this day in history for the rest of my life.

If you’ve read the book, you know what I’m talking about. If you haven’t, read it!

Pretty hard to argue against making digital/mobile a priority for brands and agencies with a stat like this one

87 percent of people say that a frustrating digital experience leads to at least a somewhat negative perception about that brand (Harris Interactive, October 2013)

via People Are Increasingly Frustrated With Digital Experiences, and Walk Away With Negative Brand Perception — Bulldog Reporter.