Archives For Grassroots Marketing

I’ve been MiNterviewed

December 16, 2009 — Leave a comment

Lee Odden over at TopRank sent me some future of marketing and PR questions, and I answered the heck out of them, including comments on online reputation management, social media measurement, tips for getting started with listening/ engagement strategies and more.

Read the whole thing here.

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Not that I agree with the content, but this is a phenomenal example of grassroots in action.

FOR IMMEDIATE RELEASE

SPECIAL TIMES EDITION BLANKETS U.S. CITIES, PROCLAIMS END TO WAR

Early this morning, commuters nationwide were delighted to find out
that while they were sleeping, the wars in Iraq and Afghanistan had
come to an end.

If, that is, they happened to read a “special edition” of today’s New
York Times.

In an elaborate operation six months in the planning, 1.2 million
papers were printed at six different presses and driven to prearranged
pickup locations, where thousands of volunteers stood ready to pass
them out on the street.

Articles in the paper announce dozens of new initiatives including the
establishment of national health care, the abolition of corporate
lobbying, a maximum wage for C.E.O.s, and, of course, the end of the
war.

The paper, an exact replica of The New York Times, includes
International, National, New York, and Business sections, as well as
editorials, corrections, and a number of advertisements, including a
recall notice for all cars that run on gasoline. There is also a
timeline describing the gains brought about by eight months of
progressive support and pressure, culminating in President Obama’s “Yes
we REALLY can” speech. (The paper is post-dated July 4, 2009.)

“It’s all about how at this point, we need to push harder than ever,”
said Bertha Suttner, one of the newspaper’s writers. “We’ve got to make
sure Obama and all the other Democrats do what we elected them to do.
After eight, or maybe twenty-eight years of hell, we need to start
imagining heaven.”

Not all readers reacted favorably. “The thing I disagree with is how
they did it,” said Stuart Carlyle, who received a paper in Grand
Central Station while commuting to his Wall Street brokerage. “I’m all
for freedom of speech, but they should have started their own paper.”