Category: Digital Reputation Management

• Digital Reputation Management Grassroots Marketing In the News Marketing Tips

  I’ve been MiNterviewed

  Lee Odden over at TopRank sent me some future of marketing and PR questions, and I answered the heck out of them, including comments on online reputation management, social media measurement, tips for getting started with listening/ engagement strategies and more. Read the whole thing here.

  December 16, 2009
• Digital Reputation Management Marketing Tips Social Media

  Do Fortune 100 Companies Need a Twittervention?

  Earlier this week my company, Weber Shandwick, put out a fantastic white paper on the Fortune 100’s use of Twitter. The findings are quite compelling: 73 percent of Fortune 100 companies registered a total of 540 Twitter accounts. 76 percent of those accounts did not post tweets very often 53…

  November 19, 2009