Category: Content Strategy
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Ari Mir, CEO of Pocket Change on How Google Glass Will Bring Native Ads To The Physical World
Advertising is not going away, obviously, so the question then becomes, “How do you create marketing opportunities where everyone benefits?” The cool thing about Google Glass is that it knows where you are at any given point in time. It knows you’re on the corner of Third and Howard, or…
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Guardian: The existential tension between content marketing and advertising
Without a captive audience then, there\’s no such thing as \’advertising\’ any more. Adverts are no longer separate, rarified entities that can be held in higher mystique by ad-land creatives – they\’re just a piece of content that may or may not be found by a consumer seeking to be…
GREG SWAN 