Advertising is not going away, obviously, so the question then becomes, “How do you create marketing opportunities where everyone benefits?” The cool thing about Google Glass is that it knows where you are at any given point in time. It knows you’re on the corner of Third and Howard, or it knows you’re in Beverley Hills. It also knows what you’re looking at — hopefully, in the future it will be able to detect if you’re looking at a billboard ad for Breaking Bad because you’re on the corner of Sunset and Fairfax, let’s say. What it should do, in our vision, is reward you with some sort of loyalty currency.
via How Google Glass Will Bring Native Ads To The Physical World.