Category: Content Strategy
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SXSW 2014: Quit looking to others for the next big thing. Go make it yourself!
This was my eighth year attending South by Southwest Interactive (SXSW) in Austin, TX, and the expectations were high. The key theme I took away from SXSW 2013 was “Exponential Thinking, Exponential Opportunities,” and capitalizing on that thinking and opportunity, the main theme I took from SXSW this year was…
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A great reminder –> David Ogilvy’s 10 Tips on Writing
With all the texting, Snapchatting and ping-pong emailing that goes on every day, it’s always good to review Ogilvy’s pragmatic advice on crafting solid communication via the written word… The better you write, the higher you go in Ogilvy & Mather. People who think well, write well. Woolly minded people…
GREG SWAN 