Category: Armchair Marketing

• Armchair Marketing Social Media

  Mashable: 8 Hijacked Hashtags Gone Horribly Wrong or Right

  There’s definitely a difference between joining a conversation — transparently — to add value vs. sparking a conversation with a high likelihood of negative fallout… 8 Hijacked Hashtags Gone Horribly Wrong or Right. Also, writing these punditry posts in rapid order is becoming a full-time job (ala today’s When Facebook…

  October 21, 2013
• Armchair Marketing Content Strategy

  NYT: Storytelling Ads May Be Journalism’s New Peril

  David Carr has a new piece about native advertising and the pros/cons of sponsored content. The headline says it all. My take: instead of sounding the death knell each time something from the past changes, wouldn’t we be better off evaluating what’s exciting about the future and working toward it?…

  September 16, 2013