NYT: Storytelling Ads May Be Journalism’s New Peril

David Carr has a new piece about native advertising and the pros/cons of sponsored content. The headline says it all.

My take: instead of sounding the death knell each time something from the past changes, wouldn’t we be better off evaluating what’s exciting about the future and working toward it? Journalism must continue to adapt.

I got through the first episode of Newsroom last night but won’t go back. Beyond the pacing, dialog and overacting, the opening credits romanticize an era that’s completely dead. And that’s fine. But let’s please bury it and move on.

PS: I also love this oven metaphor:

In a sense, Forbes has come up with an oven that makes its own food — something of a grail for publishers — with abundant content for readers and all manner of marketing opportunities for advertisers.

via Storytelling Ads May Be Journalism’s New Peril – NYTimes.com.