Mashable: 8 Hijacked Hashtags Gone Horribly Wrong or Right

Posted on by Perfectporridge in Armchair Marketing, Social Media

There’s definitely a difference between joining a conversation — transparently — to add value vs. sparking a conversation with a high likelihood of negative fallout…

8 Hijacked Hashtags Gone Horribly Wrong or Right.

Also, writing these punditry posts in rapid order is becoming a full-time job (ala today’s When Facebook Was Down, Brands Pounced).

Try explaining this profession to your great grandma, “So when a company messes up engaging with their fans and followers in social media, I try to be first to write a post about it…. and they pay me for that.”

Published by Perfectporridge

Greg crafts creative strategies for brands rooted in consumer insights, creative technology, PR, social platforms, content strategy, and the cultures that knit them together.