There’s definitely a difference between joining a conversation — transparently — to add value vs. sparking a conversation with a high likelihood of negative fallout…
8 Hijacked Hashtags Gone Horribly Wrong or Right.
Also, writing these punditry posts in rapid order is becoming a full-time job (ala today’s When Facebook Was Down, Brands Pounced).
Try explaining this profession to your great grandma, “So when a company messes up engaging with their fans and followers in social media, I try to be first to write a post about it…. and they pay me for that.”