Category: Armchair Marketing
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Gawker: Brands Are Not Your Friends
Gawker got its feelings hurt that it hurt Coke’s feelings and that, in turn, hurt consumers’ feelings. I don’t entirely agree with the premise of the outrage, but it’s a passionate argument held by many that is worth paying attention to. In the era where IRM (“influencer relationship management”) is…
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Tom Fishburne on Sponsored Posts
Related: “If you talked to people the way advertising talked to people, they’d punch you in the face.” – Hugh MacLeod “Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and…
GREG SWAN 