Gawker: Brands Are Not Your Friends

Gawker got its feelings hurt that it hurt Coke’s feelings and that, in turn, hurt consumers’ feelings. I don’t entirely agree with the premise of the outrage, but it’s a passionate argument held by many that is worth paying attention to. In the era where IRM (“influencer relationship management”) is a thing, and social advertising, […]

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Tom Fishburne on Sponsored Posts

Related: “If you talked to people the way advertising talked to people, they’d punch you in the face.” – Hugh MacLeod “Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each […]

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Budweiser’s Tweet-Powered Knitbot Campaign, another great example of social media participation unlocking IRL experiences

Social media participation campaigns that trigger a real-world outcome are extremely compelling in world of disposal likes, retweets and video views. Although it’s downright impossible to connect wearing a holiday sweater with being a designated driver, this new phygital campaign from Budweiser (client) is the latest real-world extension of social participation. Building on new holiday […]

Read More Budweiser’s Tweet-Powered Knitbot Campaign, another great example of social media participation unlocking IRL experiences