REI goes all in on opting out

We speak often with our clients about leading with their brand and ‘Reasons To Care.’ Here’s the latest in doing just that, from REI: http://optoutside.rei.com/ This is more than a PR stunt, because the campaign follows their ethos closely and they are investing real money in making it happen. Lots of praise today. With that […]

Gawker: Brands Are Not Your Friends

Gawker got its feelings hurt that it hurt Coke’s feelings and that, in turn, hurt consumers’ feelings. I don’t entirely agree with the premise of the outrage, but it’s a passionate argument held by many that is worth paying attention to. In the era where IRM (“influencer relationship management”) is a thing, and social advertising, […]

Tom Fishburne on Sponsored Posts

Related: “If you talked to people the way advertising talked to people, they’d punch you in the face.” – Hugh MacLeod “Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each […]

Budweiser’s Tweet-Powered Knitbot Campaign, another great example of social media participation unlocking IRL experiences

Social media participation campaigns that trigger a real-world outcome are extremely compelling in world of disposal likes, retweets and video views. Although it’s downright impossible to connect wearing a holiday sweater with being a designated driver, this new phygital campaign from Budweiser (client) is the latest real-world extension of social participation. Building on new holiday […]

More examples of anti-consumerism advertising selling consumerism

In the spirit of my post on How advertising turned anti-consumerism into a weapon, you have to check out what Burger King is doing with preroll ads. Everybody hates preroll ads, so they did 64 preroll ads about how bad preroll ads are: Burger King has a Counterintuitive Solution to Your Deep Hatred of Pre-Roll […]