Category: Music
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There’s a difference between selling a partnership and selling part of your song’s message
“Some brands — notably Red Bull, Squarespace and Converse — have found ways to partner with musicians without infiltrating their works… So to a degree, ‘selling out’ can be creatively liberating. But there’s a difference between selling a partnership and selling part of your song’s message — the part that…
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I’m quoted: Evolution of Personal Music Tech
I was interviewed by the Verizon Wireless (client) team about my personal listening through technology habits this week… “Spotify has changed my lifestyle,” he says. “I can see what my friends are listening to, the service will recommend albums and most importantly, I can access almost any album I want…
GREG SWAN 