Social Pulse, Week of 2-25

I’m loving this Reddit post with a data visualization of when each social media platform was generating its maximum buzz on Google – dating back to 2004 in the Friendster and Myspace days. You’ll see Facebook is lowest and Instagram is highest today. TikTok’s pitch deck leaked this week, and says its 27m users open […]

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Social Pulse, Week of 2-4

New emoji alert! Emoji 12.0 brings us waffles, more diversity and inclusivity, a sloth, and a suggestive “finger pinch” glyph. See the full list here. Based on estimates, 10 million concurrent users attended DJ Marshmello’s virtual show in Fortnite last week — in what’s being called the future of the metaverse as Fornite continues to […]

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Eric Schmidt on Smarter Music…

In the next generation of software, machine learning won’t just be an add-on that improves performance a few percentage points; it will really replace traditional approaches. To give just one example: a decade ago, to launch a digital music service, you probably would have enlisted a handful of elite tastemakers to pick the hottest new […]

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There’s a difference between selling a partnership and selling part of your song’s message

“Some brands — notably Red Bull, Squarespace and Converse — have found ways to partner with musicians without infiltrating their works… So to a degree, ‘selling out’ can be creatively liberating. But there’s a difference between selling a partnership and selling part of your song’s message — the part that a listener trusts and needs […]

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