There’s a difference between selling a partnership and selling part of your song’s message

May 23, 2015 — Leave a comment

“Some brands — notably Red Bull, Squarespace and Converse — have found ways to partner with musicians without infiltrating their works…

So to a degree, ‘selling out’ can be creatively liberating. But there’s a difference between selling a partnership and selling part of your song’s message — the part that a listener trusts and needs to connect with. Consumers need to look at branding in lyrics with extreme skepticism. They should look to support acts that only use brands to establish an artistic identity, not solely a financial one.”

Pop Music Is More About Advertising Now Than Before — And Nobody Realizes It.

Advertisements

No Comments

Be the first to start the conversation!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s