Music

There’s a difference between selling a partnership and selling part of your song’s message

“Some brands — notably Red Bull, Squarespace and Converse — have found ways to partner with musicians without infiltrating their works…

So to a degree, ‘selling out’ can be creatively liberating. But there’s a difference between selling a partnership and selling part of your song’s message — the part that a listener trusts and needs to connect with. Consumers need to look at branding in lyrics with extreme skepticism. They should look to support acts that only use brands to establish an artistic identity, not solely a financial one.”

Pop Music Is More About Advertising Now Than Before — And Nobody Realizes It.

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