Category: Marketing Tips
-
Do Fortune 100 Companies Need a Twittervention?
Earlier this week my company, Weber Shandwick, put out a fantastic white paper on the Fortune 100’s use of Twitter. The findings are quite compelling: 73 percent of Fortune 100 companies registered a total of 540 Twitter accounts. 76 percent of those accounts did not post tweets very often 53…
-
MIMA Summit Debrief: Social Marketing 101
I had a great time presenting at the Minnesota Interactive Marketing Summit Conference last week. Nathan Wright and I copresented “Social Marketing 101: Everything you think you should already know…” Get the handout here (pdf)