Archives For Speaking Engagements

LINK: Q & A with #MNBlogCon Closing Keynote Panel Speaker Greg Swan

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mnblogconfI’m speaking on a panel at the Minnesota Blogger Conference on October 12 with some super smart interactive experts…

“The Future of Blogging” – Greg Swan (@gregswan), Blois Olson (@bloisolson), David Brauer @dbrauer); moderator: Julio Ojeda-Zapata (@ojezap) (CLOSING KEYNOTE)

Registration for the 2013 MN Blogger Conference will begin this Thursday, Sept. 12, at 9 a.m., with two more rounds of tickets to be released on Monday, Sept. 16 and Wed., Sept. 18.

More info here.

Part of my PR News Next presentation last month has been highlighted in this piece on PR News.

1. Possess a comprehensive knowledge of content strategy. According to Swan, more than 90% of marketers believe that content marketing will become more important during the next 12 months. Media operations are should be a management priority, while content will be a sustained part of PR and marketing communications.

2. Be a master of the most important communications tool conceivable to modern man: PowerPoint. Did you know that PowerPoint is used at an estimated frequency of 350 times per second? If you’re still struggling with putting together slides to showcase your latest campaigns success, you’re already behind the curve. Set aside some time to really learn your way around PowerPoint. For beginners, Swan outlined three must-haves for every PowerPoint presentation: Story arc, big visuals and context not content.

3. Unplug. Really. Fifty-six percent of your PR peers experience anxiety as a result of missing an important event or status update if they don’t monitor their social networks, Swan said. Employees who detach themselves from the office not only report higher levels of psychological well being than those who don’t, but also experience higher job performance at all levels. Do yourself—and your boss—a favor: Put down the iPhone.

via Back to School: 3 Crucial Skills to Master Today – PR News.

This morning I’m presenting at the PR News Next Practices Conference in San Francisco, splitting the 8 Essential Skills Communicators Will Need to Thrive in 2014 and Beyond with my co-presenter, Darrel Ng.

Here is my half of the presentation:

What skills do you think we’ll need this time next year?

I’m quoted in this piece from PR News promoting my presentation next Tuesday:

Knowing how and when to unplug will be one of the key skills for communication leaders in the coming years, says Greg Swan, senior VP of digital & interactive for Weber Shandwick. “Mastering the balance of plugged in and unplugging will help us all succeed in 2014. Our brains need time to rest, and our ADD, always-on culture won’t allow it. We have to ask ourselves, what kind of role model are we setting for our employees and clients?”

Swan, who will be speaking at PR News’ Aug. 6 Next Practices PR Conference, offers five tips to help you become a master at plug-pulling:

1. Establish clear physical and mental boundaries between work and private life.

2. Give yourself (and your team) permission to be offline on evenings and weekends.

3. Set an out-of-office reply email that encourages recipients to call if it’s important.

4. Don’t go overboard. Develop systems to stay abreast of news without 24/7 monitoring.

5. Take regular, unplugged breaks or vacations with no apologies.

5 Key Tips for PR Pros to Avoid Burnout and Stay Motivated — PR News.

Photo courtesy of Missy Ward

I spoke on a panel about the relationship between public relations and bloggers at the first annual Minnesota Blogger Conference earlier this month. All four of us on the panels were bloggers, but only two of us were marketers who work with bloggers.

Photo courtesy of Missy Ward

The moderator focused heavily on product sampling, but Tony and I tried hard to shift the discussion to building relationships, fostering transparency and breeding authenticity — all while maintaining ethical integrity.

I think this sums up the primary take-away from the discussion:

As part of the day, I had the opportunity to chat about why I blog, my work as a marketer working in the social space, and more about Perfect Porridge, my music blog.

A great experience. Kudos to Arik Hanson and Missy Ward for organizing a fantastic event. When’s the next one? Hmmm?

I had a great time presenting at the Minnesota Interactive Marketing Summit Conference last week.

Nathan Wright and I copresented “Social Marketing 101: Everything you think you should already know…”

Get the handout here (pdf)

I’m speaking…

July 7, 2009 — 1 Comment

from davidalston on Flickr

I had no idea this photo would follow me around


Have you Googled yourself lately? I mean, really gave yourself a deep Googling?

What are people saying about you? What kinds of pictures will your boss, employees or (gasp!) kids discover with a few short clicks? What does any of this mean to your personal brand?

This Thursday I’m co-presenting “The Brand of You in the Digital Age” with Tim Brunelle at an event hosted by the Minnesota Chapter of the American Marketing Association and Minnesota Interactive Marketing Association (MIMA).

We’re going to talk about the changing face of personal brand, why your online identify matters and tips for monitoring, positioning and saving your digital reputation.

Event details:
The Brand of You in a Digital Age
July 9, 2009 | 5:00 p.m.
Grumpy’s Bar – Roseville, MN | REGISTER HERE

Be sure to check out Tim’s preview post at the MNAMA blog.

photo by @tbrunelle

photo by @tbrunelle

On Wednesday, I had the profound pleasure of moderating a Minnesota Interactive Marketing Association (MIMA) event on the topic Digital Reputation Management, a topic that is a core focus of my company (and me personally) in 2009.

A Weber Shandwick proprietary analysis revealed that over three-quarters (79 percent) of the world’s number-one most admired companies lost their crowns over the past five years in their respective industries.

Reputation loss is also on the rise. Nearly 9 out of 10 business executives participating in our Safeguarding Reputation™ survey agree that susceptibility to reputation damage is a growing threat.

Similarly, a sizable 84 percent of global senior executives surveyed by the Economist Intelligence Unit reported that reputation risk increased significantly over the past five years. When executives were asked to choose among 13 risk types, reputation risk emerged as the most significant threat to global corporate business.

As company, brand and product reputations fluctuate and/or deteriorate worldwide, communicators need to proactively engage reputation radar systems to identify, track and respond to approaching reputation threats, as well as find ways to locate and empower brand advocates.

This is definitely a topic which our interactive marketing community needs to be active (especially proactive) in discussing, exploring and collaborating. What a great panel topic!

greg_mima02

Our star-studded panel constsited of Tammy Lee Stanoch, VP Corporate Communications for Delta/NWA, Lela Phommasouvanh, Senior Consultant, Search Marketing for FindLaw, a Thomson Reuters Business, and Steve Bendt, Social Technology Activist for Best Buy, Inc.

More than 250 attendees absorbed tips about tracking buzz, making the business case to leadership and the imperative “Set Up a Google Alert for your name and your clients’ names” mantras. If you missed the event, you can stream the archive here.

Gems from the discussion:

  • Be authentic
  • Be transparent
  • Be cautious, but fearless
  • Don’t be stupid
  • Don’t be unethical
  • Trust your employees and your customers
  • Realize you don’t have control, but put forth measures to proactively inoculate detractors and engage advocates

The panel put together a list of suggested reading links on del.icio.us here, and also mentioned the following resources to research, check out, use or peruse:

  • Best Buy Connect (BBY Employee Aggregator)
  • Blue Shirt Nation (BBY’s Internal Social Network)
  • Spy (can listen in on the social media conversations you’re interested in)
  • Twitter Search (Twitter search tool that includes RSS feeds)
  • RipOff Report (central place to enter complaints about companies and individuals who are ripping people off)
  • Yelp (User Reviews and Recommendations of Top Restaurants, Shopping, Nightlife, Entertainment, Services and More)
  • Radian6 (tools for real-time social media monitoring and analysis designed primarily for PR and Ad agencies)
  • Trakur (online reputation monitoring tool designed to assist you in tracking what is said about you on the internet)
  • FlyerTalk (the world’s most popular frequent flyer community)
  • LinkedIn (a networking tool that helps you discover inside connections to recommended job candidates, industry experts and business partners.)
  • ZoomInfo (a Web-based service that extracts information about people and companies from millions of published resources)
  • Spock (the world’s leading people search engine)
  • Cluetrain Manifesto (suggestion from audience that everyone should read it, and I concur)
  • Addictomatic (suggestion from the audience)

I also recommend:

If you have others to share, please include them in the comments.

UPDATE:

Steve Bendt has a recap post here.

Tim Brunelle has a recap post here.

Hello Viking has a recap post here.

I’m moderating…

January 7, 2009 — Leave a comment

…the next MIMA event panel on Jan. 21. The topic is Digital Reputation Management.

Event Description:

Remember telephone? Where you’d say “apple” and it would come out the other end as “elbow fireworks”?

Well, these days, controlling your online reputation is akin to playing telephone. You’ve got to speak clearly. You’ve got to listen carefully. And if someone misrepresents your message, you’ve got to speak up. Sound easy enough? It’s not. With so many online communication channels – blogs, social networks, wikis – it’s getting harder to track who’s saying what.

But not to worry! We’re gathering some fine folks to talk through common problems, offer advice and answer your questions. Cool? Cool.

Panelists include:

* Tammy Lee Stanoch, VP Corporate Communications for NWA
* Lela Phommasouvanh, Senior Consultant, Search Marketing for FindLaw, a Thomson Reuters Business
* Dawn M Bryant, Manager, Corporate Public Relations for Best Buy, Inc.

We’ll discuss key issues related to online reputation management, including:

* SEO practices
* Active listening
* Response techniques
* Personal brand
* Customer and employee communities

You’ll walk away with practical tips and smart strategies you can put to use right away. If you’ve got clients, customers and competitors who A) know how to type B) have Internet connections, seriously, don’t miss this discussion.

Register here.