Archives For Speaking Engagements
I’m speaking on a panel at the Minnesota Blogger Conference on October 12 with some super smart interactive experts…
Registration for the 2013 MN Blogger Conference will begin this Thursday, Sept. 12, at 9 a.m., with two more rounds of tickets to be released on Monday, Sept. 16 and Wed., Sept. 18.
I’m quoted in this piece from PR News promoting my presentation next Tuesday:
Knowing how and when to unplug will be one of the key skills for communication leaders in the coming years, says Greg Swan, senior VP of digital & interactive for Weber Shandwick. “Mastering the balance of plugged in and unplugging will help us all succeed in 2014. Our brains need time to rest, and our ADD, always-on culture won’t allow it. We have to ask ourselves, what kind of role model are we setting for our employees and clients?”
Swan, who will be speaking at PR News’ Aug. 6 Next Practices PR Conference, offers five tips to help you become a master at plug-pulling:
1. Establish clear physical and mental boundaries between work and private life.
2. Give yourself (and your team) permission to be offline on evenings and weekends.
3. Set an out-of-office reply email that encourages recipients to call if it’s important.
4. Don’t go overboard. Develop systems to stay abreast of news without 24/7 monitoring.
5. Take regular, unplugged breaks or vacations with no apologies.
…the next MIMA event panel on Jan. 21. The topic is Digital Reputation Management.
Remember telephone? Where you’d say “apple” and it would come out the other end as “elbow fireworks”?
Well, these days, controlling your online reputation is akin to playing telephone. You’ve got to speak clearly. You’ve got to listen carefully. And if someone misrepresents your message, you’ve got to speak up. Sound easy enough? It’s not. With so many online communication channels – blogs, social networks, wikis – it’s getting harder to track who’s saying what.
But not to worry! We’re gathering some fine folks to talk through common problems, offer advice and answer your questions. Cool? Cool.
* Tammy Lee Stanoch, VP Corporate Communications for NWA
* Lela Phommasouvanh, Senior Consultant, Search Marketing for FindLaw, a Thomson Reuters Business
* Dawn M Bryant, Manager, Corporate Public Relations for Best Buy, Inc.
We’ll discuss key issues related to online reputation management, including:
* SEO practices
* Active listening
* Response techniques
* Personal brand
* Customer and employee communities
You’ll walk away with practical tips and smart strategies you can put to use right away. If you’ve got clients, customers and competitors who A) know how to type B) have Internet connections, seriously, don’t miss this discussion.