Category: In the News
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I’m quoted in Forbes about TikTok and the Super Bowl

This week I’m quoted in this Forbes article about TikTok and its role in the Super Bowl: As Super Bowl Advertisers Flock To TikTok, CMOs Are Cautiously Curious Here’s my full take with a little more context and thought: Although Twitter will still factor heavily into real-time engagement, TikTok is…
