Category: Content Strategy

• Content Strategy In the News Social Media

  I’m quoted in Minnesota Business: 5 online best practices for businesses

  “With the legacy social networks crossing the decade mark and prioritizing monetization over organic reach, it’s time for brands to reevaluate their approach to Always-On content. For example, “National Doughnut Day” shouldn’t be part of your content strategy this summer, unless your company sells donuts. Instead, audience insights, corporate priorities,…

  May 6, 2015
• Content Strategy

  Contently: BuzzFeed Just Cracked the Code on How Social Content Spreads

  So instead of just seeing your shares in buckets (100 Facebook, 50 Twitter, 30 LinkedIn, etc.) you see exactly how that content spread in a tangled web from it’s original sharer to other channels. BuzzFeed Just Cracked the Code on How Social Content Spreads, and It’s a Big Deal. See…

  April 30, 2015