Category: Content Strategy

I’m quoted in Minnesota Business: 5 online best practices for businesses

“With the legacy social networks crossing the decade mark and prioritizing monetization over organic reach, it’s time for brands to reevaluate their approach to Always-On content. For example, “National Doughnut Day” shouldn’t be part of your content strategy this summer, unless your company sells donuts. Instead, audience insights, corporate priorities, time of year and publisher […]

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How to Meerkat Infographic

Really excited to share this post our team at space150 worked up this week: Meerkat: Mobile Live Streaming Best Practices and the below infographic. Can’t wait to see how this kind of technology is adopted consumers, and then by the major social networking players. It has the potential to disrupt what we’ve thought of as […]

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What’s your algorithmic content strategy? LA Times and AP have one

First a robot wrote an LA Times article about an earthquake. Now the AP will have a robot write baseball articles. Rather than fear or dismiss this, I’m interested in thinking through how algorithm-based editorial could be used on the branded content side at scale. And from a hyper-localization perspective. We shouldn’t discount the need […]

Read More What’s your algorithmic content strategy? LA Times and AP have one