Category: Armchair Marketing
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Bob Lefsetz on the press release
“Who and what is this mysterious press you think is salivating for this information, eager to distribute it around the world to individuals whose lives will be changed when they receive it? Your work is your press release. Its virality will depend on its quality.”
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Katie Couric takes my advice almost a year later to the day
First she ripped off my Batman photo routine, and now she’s ripping off my ideas for an online Couric network. Thanks to my favorite startup launch of 2012, TimeHop, I was reminded of this tweet from April 26, 2011 (a year ago today)… Katie Couric leaving CBS News: http://bit.ly/fR6N33 If…
GREG SWAN 