Katie Couric takes my advice almost a year later to the day

Posted on by Perfectporridge in Armchair Marketing

First she ripped off my Batman photo routine, and now she’s ripping off my ideas for an online Couric network.

Thanks to my favorite startup launch of 2012, TimeHop, I was reminded of this tweet from April 26, 2011 (a year ago today)…

Yesterday, Katie Couric and ABC announced the May 1 premiere of “Katie’s Take,” a weekly online show that will explore subjects such as health, nutrition, parenting and wellness.

While it’s not her own online company, per se, Katie is joining Tom Hanks and CSI creator Anthony E. Zuiker in creating made-for-online content for key target audiences.

Traditional media is still important for the masses, but niche content — that can be highly customized and targeted — is so much more 2012.

Hey Katie, if you’re listening, you should start thinking mobile. #justsayin.

Published by Perfectporridge

Greg crafts creative strategies for brands rooted in consumer insights, creative technology, PR, social platforms, content strategy, and the cultures that knit them together.