Bob Lefsetz on the press release

Posted on by Perfectporridge in Armchair Marketing

“Who and what is this mysterious press you think is salivating for this information, eager to distribute it around the world to individuals whose lives will be changed when they receive it? Your work is your press release. Its virality will depend on its quality.”

Published by Perfectporridge

Greg crafts creative strategies for brands rooted in consumer insights, creative technology, PR, social platforms, content strategy, and the cultures that knit them together.