Category: Armchair Marketing

• Armchair Marketing In the News Social Media

  Punxsutawney Phil celebrates his fourth year on Twitter, does interview with Mashable

  I am the voice of Punxsutawney Phil on Twitter. I didn’t plan it this way, but I’m accepting it now. As I neared the fourth year authoring the Punxsutawney Phil Twitter account (@GroundhogPhil), I cut my losses on attempts to hand the account over to the Groundhog Club and just…

  February 7, 2012
• Armchair Marketing From the Road

  I discovered the “catch” in Google Chrome’s free holiday GoGo wi-fi promo

  The freemium option has limited bandwidth… I actually found it quite difficult to log-in to my personal GoGo account to see how much GoGo Unlimited pricing was….$35/month = certainly not free. A true freemium campaign should make it easy for me to upgrade my current account from the denial of…

  December 13, 2010