Category: Speaking Engagements

• Social Media Speaking Engagements

  Greg talks Corporate Reputation Management at MCAD

  Last night I spoke to Rachael Marret’s Minnesota College of Art and Design (MCAD) marketing class on the topic of corporate reputation management. I shared the developing case study of the Motrin Moms campaign crisis, the four-stage reputation recovery model (Rescue, Rewind, Restore, Recover) and an overview of how President-Elect…

  November 21, 2008
• Speaking Engagements

  I spoke at MCAD and launched Perfect Porridge Indy Band Marketing Tips

  Last night I spoke to Matt Wilson’s MCAD class about music/band marketing. They were a super smart group of students working on projects for STOOK!, The Invincible Kids, Dance Band, Military Special and Kristoff Krane. My approach to marketing a band is akin to consumer product roll-out and positioning strategies,…

  October 28, 2008