Last night I spoke to Rachael Marret’s Minnesota College of Art and Design (MCAD) marketing class on the topic of corporate reputation management.
I shared the developing case study of the Motrin Moms campaign crisis, the four-stage reputation recovery model (Rescue, Rewind, Restore, Recover) and an overview of how President-Elect Obama used social media to build a nation of advocates who helped shape his reputation (oh, and help get him elected).
It’s important to remember no reputation is bulletproof, each crisis and recovery has its own rhythm and you can’t just leave reputation up to the roll of the dice.
Also, if you aren’t out there participating in the social mediasphere, you have no ability to help shape your online persona or engage with people talking about your brand.
Here’s what you get if you Google “Greg Swan.” It still bugs me that these three folks are still crowding into my results.