Category: Creativity and Innovation
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What is a trend, anyway?
Trends emerge when basic human needs bump up against external change to create (or unlock) new needs, wants & desires. Consumer trends are, at their heart, an essential part of uncovering innovation opportunities. Otherwise they’re just intellectual masturbation: diverting, pleasant and entertaining, but with little real purpose. Source: trendwatching.com’s October…
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HBR: Why Smart People Struggle With Strategy
“The problem with smart people is that they are used to seeking and finding the right answer; unfortunately, in strategy there is no single right answer to find. Strategy requires making choices about an uncertain future. It is not possible, no matter how much of the ocean you boil, to…
GREG SWAN 