What is a trend, anyway?

Posted on by Perfectporridge in Creativity and Innovation

Trends emerge when basic human needs bump up against external change to create (or unlock) new needs, wants & desires.

Consumer trends are, at their heart, an essential part of uncovering innovation opportunities. Otherwise they’re just intellectual masturbation: diverting, pleasant and entertaining, but with little real purpose.

Source: trendwatching.com’s October 2013 Trend Briefing “CONSUMER TREND CANVAS”

Published by Perfectporridge

Greg crafts creative strategies for brands rooted in consumer insights, creative technology, PR, social platforms, content strategy, and the cultures that knit them together.