Category: Creativity and Innovation
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Clive Thompson, on how successful networks nuture good ideas
Our ideas are, in a crucial way, partly products of our environment. They’re “inevitable.” When they’re ready to emerge, they do… The things we think about are deeply influenced by the state of the art around us: the conversations taking place among educated folk, the shared information, tools, and technologies…
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Beth Comstock, CMO of GE, on why their marketing is more innovative than most
Innovation can’t just be about fun ideas or wonky theories. Innovation means new methods that yield results. The challenge is often that time, trial and error are required to get to scale. I’m a big believer in pilot projects to create proof points and staged development to make sure you…
GREG SWAN 