Category: Content Strategy

• Content Strategy

  Nieman Journalism Lab on the newsonomics of how and why

  Explainer posts and “Top XX Reasons Why” posts are rooted in the notion that we want more than the 5w’s lede. Consumers desire more than the “http://en.wikipedia.org/wiki/Nut_graph.” And with the popularity of sites like Five Thirty Eight and Upworthy, it’s worthy studying a bit… Try this: Make a list with…

  August 5, 2014
• Content Strategy

  Consumers don’t fall in love with your website or Twitter account

  Great quote here in a story about NPR and the world of radio in a digital age… Consumers don’t fall in love with a distribution channel.They fall in love with content. via How to Measure NPR’s Success in a Digital Age | Mark Ramsey Media LLC.

  June 12, 2014