Consumers don’t fall in love with your website or Twitter account

Posted on by Perfectporridge in Content Strategy

Great quote here in a story about NPR and the world of radio in a digital age…

Consumers don’t fall in love with a distribution channel.They fall in love with content.

via How to Measure NPR’s Success in a Digital Age | Mark Ramsey Media LLC.

Published by Perfectporridge

Greg crafts creative strategies for brands rooted in consumer insights, creative technology, PR, social platforms, content strategy, and the cultures that knit them together.