Category: Content Strategy

• Content Strategy

  More evidence that brand content requires context in today’s age, and people to oversee the model

  [CNN’s Etan Horowitz] believes smart phones, Google Glass, and wearable technology are baby steps to a much more profound change that’s coming. The Internet will usher in an age where many more scenarios are possible; the app will understand highly specific user context, where the user is, what the user…

  April 28, 2014
• Content Strategy Social Media

  American Press Institute on The Personal News Cycle: How Americans choose to get their news

  A long, but must-read piece on The Personal News Cycle. As we consider consumer engagement, crisis and content strategy, I will be quoting from this every week for the next year… In contrast to the idea that one generation tends to rely on print, another on television and still another…

  April 8, 2014