More evidence that brand content requires context in today’s age, and people to oversee the model

April 28, 2014 — Leave a comment

[CNN’s Etan Horowitz] believes smart phones, Google Glass, and wearable technology are baby steps to a much more profound change that’s coming. The Internet will usher in an age where many more scenarios are possible; the app will understand highly specific user context, where the user is, what the user is doing—and serve up relevant information accordingly.

A few basic possibilities include displaying the weather when you step in your closet, or a list of errands when you’re on your way out the door.

As companies introduce new technology and users adopt them, brands will need emerging platform editors to anticipate how users can and should experience content.

via Why Your Brand Needs an Emerging Platforms Editor | The Content Strategist, by Contently.


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