Category: Armchair Marketing
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Anchorman 2 changing the way movies are marketed, how we approach talent for long-term campaigns
As the content and brand messaging worlds coalesce upon a cluttered marketplace, the competition for attention for leisure time entertainment means the same old tricks simply won’t sell. Good. The legacy entertainment companies, faced with decreased ticket and album sales — and a decreased priority in our culture, given the…
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How advertising turned anti-consumerism into a weapon
It seems almost quaint, now that popular culture is riddled with knowing, self-referential nods to itself, but the aim of advertising used to be straightforward: to associate a product in a literal and direct way with positive images of a desirable, aspirational life. How we chortle at those rosy-cheeked families…
GREG SWAN 