Category: Armchair Marketing
-
WTF — Adblock Plus finds the end-game of its business model: Selling ads
Down is up and up is down…. Eyeo GmbH, the company that makes the popular Adblock Plus software, will today start selling the very thing many of its users hate — advertisements. Source:
-
REI goes all in on opting out
We speak often with our clients about leading with their brand and ‘Reasons To Care.’ Here’s the latest in doing just that, from REI: http://optoutside.rei.com/ This is more than a PR stunt, because the campaign follows their ethos closely and they are investing real money in making it happen. Lots…
GREG SWAN 