Category: User Experience

• User Experience

  The Future Buzz: Who Actually Still Watches TV? The Old

  Just because 84 percent of mobile owners use devices during TV time, that doesn’t mean 84 percent of TV consumers have phones in their lap while watching… So the only truly captive audience left this is what the TV industrial complex assumes – that you are captive is those 55…

  September 8, 2014
• Social Media User Experience

  Foursquare’s launch of Swarm and the future of apps as service layers for contextualized content

  Foursquare’s new Swarm app went live in app stores today, which is meaningful because it is the latest social networking app to embrace the theory of “context for content” we talk to brands so much about. Swarm includes many of the features and benefits of Foursquare (checking into venues, finding your…

  May 15, 2014