Just because 84 percent of mobile owners use devices during TV time, that doesn’t mean 84 percent of TV consumers have phones in their lap while watching…
So the only truly captive audience left this is what the TV industrial complex assumes – that you are captive is those 55 years and older and the median age of any viewer at all is over 44.
By the looks of things, these folk are simply conditioned by this age to view content on the terms of media conglomerates as opposed to timeshifting and viewing on their own agenda.
Likely makes sense for this demographic.
Most young people simply are not conditioned for this behavior, and those who may have been have realized it and changed their patterns.